Building facade as a museum and sign

The Brief:

The brief intended to open investigation into‘urban semiotics’.
The challenge was to re-imagine the building and the site - a museum and sign, a symbolic surface and kiosk of collected information.

The site was Wynberg, Johannesburg.

First I had to understand the site and building through the experimental process of image making:

Building as history

Building as beacon and testimony

Building as axis mundi

Building as place

Building as person

Building as skin and void

Building as meaning

Building as opportunity

Building as vertical landscape

Building as conflict

Building as community

Only then did I realize how I wanted and needed to approach this seemingly boring building.